10 01, 2017

Website Design Secrets: If You Build It, Will They Come?

By | January 10th, 2017|Website design|0 Comments

Not when it comes to designing your website.  Build it right and they will come. I’m putting together my website right now.  You may wonder, why now? Surely that’s one of the first things you do when you set up online.  For many people, that is the case.  BUT… Not If You Build It Right. Doing it right is a bit ass-backwards. You begin with the web pages that will bring in the leads and the customers, and that’s not necessarily your Home or About Us pages. It’s your blog.  Your landing pages.  Your sales pages. Then move on [...]

8 12, 2016

Plan your Online Marketing Promotions

By | December 8th, 2016|Extend your Reach, Online Marketing Campaigns|0 Comments

Maximise your A.S.S.E.T.s — step 3 in planning marketing campaigns that work takes us into the detail.  A month by month schedule of the promotions or marketing campaigns you will run in order to meet your monthly and ultimately your yearly revenue goals. Step 3 Schedule your Promotions Having completed Steps 1 & 2, you know where you’re at and where you want to get to.  You know the key issues you’ll have to face and the steps you’ll take to overcome them.  You’ve made your numbers real and believable. You’re now ready to set up your promotion plan [...]

30 11, 2016

Planning for Success

By | November 30th, 2016|Extend your Reach, Online Marketing Campaigns|3 Comments

Maximise your A.S.S.E.T.s — step 2 in planning marketing campaigns that work — ones that give you the results you want, without the hassle and frustration you often feel when marketing your business online. Last time, we explored step 1 — Assessing your Current Situation and got REAL about where you are now, what you’ve achieved and what you know you want to improve on.  These numbers are your baseline. Step 2  Set Your Strategic Goals Close your eyes and travel forward in time to a day exactly 12 months from now.  From that future space, look back on [...]

24 11, 2016

Your Message to Millions

By | November 24th, 2016|Extend your Reach, Online Marketing Campaigns|0 Comments

“Failing to Plan is Planning to Fail” It’s coming to the end of the year, and to a time when many of us set our business goals and plan out the year ahead. Yet how many small business owners actually achieve the goals they set?  The figures are striking and disturbing.  70% of UK businesses struggle to survive, turning over far less than £100,000 per employee per year.  That’s simply not sustainable.  Nor does it serve your mission.  If you have a mission and an important message to get out to the world, not getting that message out in [...]

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19 10, 2016

How to Find the “Right” Prospects Without Spending a Penny

By | October 19th, 2016|Extend your Reach|2 Comments

There are many ways to grow your customer base online.  Some involve paid advertising.  Others don't.  In this blog post I'm going to demonstrate a simple way you can connect with prospects in your target market and begin to develop a relationship with them.   So if you Struggle to find enough of the right clients for your business... Or find you're attracting the wrong sort... It's time to get proactive.  Go looking for them online; reach out and connect with them and begin to develop that relationship, building know, like and trust.  Only then offer your services or products. [...]

29 09, 2016

80:20 Digital Marketing

By | September 29th, 2016|80/20 Digital Marketing, Extend your Reach|0 Comments

I’m a great proponent of the Pareto Principle, more commonly known as the 80:20 Rule.  It’s a seemingly universal principle that 80% of the wealth is held by just 20% of the population. That’s what Pareto observed.  For your business, you get 80% of your results from 20% of your effort.  80% of your revenues from 20% of your customers, 80% of your traffic from 20% of your traffic sources.  80% of your complaints from 20% of your customers. The list could go on and on. Most of us know this principle at the superficial level.  But truly understanding [...]