Applying the 80/20 rule to maximise your digital marketing effectiveness

28 03, 2017

Strategies for Growing your List

By | March 28th, 2017|80/20 Digital Marketing, Extend your Reach|0 Comments

Have you ever picked up a puzzle book, looked at one of the puzzles and wondered.... How the *** do I even begin to sort this out?  And yet, once you've had a go, or had someone show you (much easier), it's no longer a mystery.  It maybe even enjoyable. For many business owners, the web and social media can be every bit as baffling as a puzzle you've never seen before. So how do you become a better player?  How do you grow your list online?  And not just any list, one full of the right kind of prospects [...]

15 03, 2017

Growing your List is a Game

By | March 15th, 2017|80/20 Digital Marketing, Extend your Reach|0 Comments

Growing your list is a game.  Hustling for clients is a game.  Not an especially fun game oftentimes.  A game nonetheless.  So how can we transform this?  And instead of chasing after customers, have them show up on our doorstep?  It’s a different kind of game.  James P Carse distinguishes two kinds of games.  Finite games and infinite games.  I know it’s enough to do your head in.  Simply put, a finite game is one with a beginning and an end; it’s bounded.  Like a game of bridge, or chess, football, a general election or a world war.  They’re all [...]

29 09, 2016

80:20 Digital Marketing

By | September 29th, 2016|80/20 Digital Marketing, Extend your Reach|0 Comments

I’m a great proponent of the Pareto Principle, more commonly known as the 80:20 Rule.  It’s a seemingly universal principle that 80% of the wealth is held by just 20% of the population. That’s what Pareto observed.  For your business, you get 80% of your results from 20% of your effort.  80% of your revenues from 20% of your customers, 80% of your traffic from 20% of your traffic sources.  80% of your complaints from 20% of your customers. The list could go on and on. Most of us know this principle at the superficial level.  But truly understanding [...]