Online strategies to reach your target mareket

4 05, 2017

Blog? Video? Podcast? How Do You Reach Your Audience?

By | May 4th, 2017|Brilliant Blogging, Extend your Reach, Uncategorized|0 Comments

So you’ve found your niche, you’ve got some great strategies and tools for finding your ideal clients, and you’re ready to grow your audience on line.  What next? One of the most common challenges small business owners face is knowing what to say, and where and how frequently to blog. There are a couple of issues here.  Finding and posting great content that will draw the right audience to you and Publishing that content consistently — at the same time and with the same look and feel Many of us get started, write a few blog posts, or get [...]

20 04, 2017

Finding the Right Prospects

By | April 20th, 2017|Extend your Reach, grow your list|0 Comments

In the last post we looked at how to use Search and Social to find your audience online.  That approach is great, if your audience uses FaceBook.  What if they don’t? What if you’re looking to connect with professionals in specific roles, possibly within a specific industry? The obvious place to look for them is on LinkedIn, the network for professionals, where you use the powerful search facilities of the network itself to find the right prospects. Here’s how.…  You know who you’re looking for, either by: Their job title The organisation they belong to, or Their area of [...]

12 04, 2017

Finding your Target Market Online

By | April 12th, 2017|Extend your Reach, grow your list|0 Comments

With the Audience First approach to building your list, your first find and engage your audience online, then develop your product or service offerings to meet their needs and wants.  It’s a longterm game, one that suits an expert business, where sharing your expertise and making an impact is your life’s work.  In last week’s post we considered ways to find your market online and get to know what they want.  It’s a guessing game, where initially, you adopt passive and active strategies to find and get to know them and what they want.  Once you know your offer [...]

5 04, 2017

List Building Made Simple

By | April 5th, 2017|Extend your Reach, grow your list|0 Comments

When you play the game of building a list, it’s best to use the right strategy.  Last week, we looked at two strategies for playing the big game — The old school Product First Strategy that often leads to frustration and disappointment and The softer Audience First Strategy that makes it much easier to get your product/service offerings right for your market. Let’s do it the easy way — audience first.  For those of you relatively new either to business or to online marketing, that begs the question: Where do I find that audience online? I’ll be honest with [...]

28 03, 2017

Strategies for Growing your List

By | March 28th, 2017|80/20 Digital Marketing, Extend your Reach|0 Comments

Have you ever picked up a puzzle book, looked at one of the puzzles and wondered.... How the *** do I even begin to sort this out?  And yet, once you've had a go, or had someone show you (much easier), it's no longer a mystery.  It maybe even enjoyable. For many business owners, the web and social media can be every bit as baffling as a puzzle you've never seen before. So how do you become a better player?  How do you grow your list online?  And not just any list, one full of the right kind of prospects [...]

15 03, 2017

Growing your List is a Game

By | March 15th, 2017|80/20 Digital Marketing, Extend your Reach|0 Comments

Growing your list is a game.  Hustling for clients is a game.  Not an especially fun game oftentimes.  A game nonetheless.  So how can we transform this?  And instead of chasing after customers, have them show up on our doorstep?  It’s a different kind of game.  James P Carse distinguishes two kinds of games.  Finite games and infinite games.  I know it’s enough to do your head in.  Simply put, a finite game is one with a beginning and an end; it’s bounded.  Like a game of bridge, or chess, football, a general election or a world war.  They’re all [...]

13 03, 2017

How to Grow Your List

By | March 13th, 2017|Online Marketing Campaigns|1 Comment

An introduction to this video series of strategies, tactics, tools and techniques you can use right away to grow your audience and your list online. If you're currently struggling to build your list online... If you're not attracting the 'right' customers to your business... Then you may be using the wrong strategy, or not playing quite the right game.  Join me every Tuesday morning for another episode and grow your list the smart way.

8 12, 2016

Plan your Online Marketing Promotions

By | December 8th, 2016|Extend your Reach, Online Marketing Campaigns|0 Comments

Maximise your A.S.S.E.T.s — step 3 in planning marketing campaigns that work takes us into the detail.  A month by month schedule of the promotions or marketing campaigns you will run in order to meet your monthly and ultimately your yearly revenue goals. Step 3 Schedule your Promotions Having completed Steps 1 & 2, you know where you’re at and where you want to get to.  You know the key issues you’ll have to face and the steps you’ll take to overcome them.  You’ve made your numbers real and believable. You’re now ready to set up your promotion plan [...]

30 11, 2016

Planning for Success

By | November 30th, 2016|Extend your Reach, Online Marketing Campaigns|3 Comments

Maximise your A.S.S.E.T.s — step 2 in planning marketing campaigns that work — ones that give you the results you want, without the hassle and frustration you often feel when marketing your business online. Last time, we explored step 1 — Assessing your Current Situation and got REAL about where you are now, what you’ve achieved and what you know you want to improve on.  These numbers are your baseline. Step 2  Set Your Strategic Goals Close your eyes and travel forward in time to a day exactly 12 months from now.  From that future space, look back on [...]

24 11, 2016

Your Message to Millions

By | November 24th, 2016|Extend your Reach, Online Marketing Campaigns|0 Comments

“Failing to Plan is Planning to Fail” It’s coming to the end of the year, and to a time when many of us set our business goals and plan out the year ahead. Yet how many small business owners actually achieve the goals they set?  The figures are striking and disturbing.  70% of UK businesses struggle to survive, turning over far less than £100,000 per employee per year.  That’s simply not sustainable.  Nor does it serve your mission.  If you have a mission and an important message to get out to the world, not getting that message out in [...]