17 05, 2017

Misinformation: Don’t Believe Everything You Read

By | May 17th, 2017|Web security|0 Comments

Take Care.  Schemers are afoot. And misinformation is one of their favourite toys. I recently read a series of articles in the latest Wired Magazine about how Russia, master minded by Putin, is now using the world wide web as a weapon against the West. Because it’s there, and because it is the ideal platform from which to foment unrest, influence elections, undermine financial and political institutions and disseminate misinformation.  Because a hacker can remain (relatively) anonymous and easily cover his tracks. And equally importantly, most of us trust the net.  We believe what we see and read here and [...]

4 05, 2017

Blog? Video? Podcast? How Do You Reach Your Audience?

By | May 4th, 2017|Brilliant Blogging, Extend your Reach, Uncategorized|0 Comments

So you’ve found your niche, you’ve got some great strategies and tools for finding your ideal clients, and you’re ready to grow your audience on line.  What next? One of the most common challenges small business owners face is knowing what to say, and where and how frequently to blog. There are a couple of issues here.  Finding and posting great content that will draw the right audience to you and Publishing that content consistently — at the same time and with the same look and feel Many of us get started, write a few blog posts, or get [...]

25 04, 2017

Know Your Niche

By | April 25th, 2017|Research your Market, Target Market|0 Comments

Seeking out potential customers online is an important way to grow your list.  But it will only help you if you know who you are looking for. Hint:  It’s not “Pretty much anyone really”. Attempt to find “pretty much anyone” anywhere, offline or online, and you’ll struggle.  You won’t know where to look.  It’s so vague, no one can help you, and yet I hear this repeatedly from clients who come for support in getting their online marketing set up.  Before you begin to target potential customers and grow your list online, you need to Know Your Niche. Find [...]

20 04, 2017

Finding the Right Prospects

By | April 20th, 2017|Extend your Reach, grow your list|0 Comments

In the last post we looked at how to use Search and Social to find your audience online.  That approach is great, if your audience uses FaceBook.  What if they don’t? What if you’re looking to connect with professionals in specific roles, possibly within a specific industry? The obvious place to look for them is on LinkedIn, the network for professionals, where you use the powerful search facilities of the network itself to find the right prospects. Here’s how.…  You know who you’re looking for, either by: Their job title The organisation they belong to, or Their area of [...]

12 04, 2017

Finding your Target Market Online

By | April 12th, 2017|Extend your Reach, grow your list|0 Comments

With the Audience First approach to building your list, your first find and engage your audience online, then develop your product or service offerings to meet their needs and wants.  It’s a longterm game, one that suits an expert business, where sharing your expertise and making an impact is your life’s work.  In last week’s post we considered ways to find your market online and get to know what they want.  It’s a guessing game, where initially, you adopt passive and active strategies to find and get to know them and what they want.  Once you know your offer [...]

5 04, 2017

List Building Made Simple

By | April 5th, 2017|Extend your Reach, grow your list|0 Comments

When you play the game of building a list, it’s best to use the right strategy.  Last week, we looked at two strategies for playing the big game — The old school Product First Strategy that often leads to frustration and disappointment and The softer Audience First Strategy that makes it much easier to get your product/service offerings right for your market. Let’s do it the easy way — audience first.  For those of you relatively new either to business or to online marketing, that begs the question: Where do I find that audience online? I’ll be honest with [...]

28 03, 2017

Strategies for Growing your List

By | March 28th, 2017|80/20 Digital Marketing, Extend your Reach|0 Comments

Have you ever picked up a puzzle book, looked at one of the puzzles and wondered.... How the *** do I even begin to sort this out?  And yet, once you've had a go, or had someone show you (much easier), it's no longer a mystery.  It maybe even enjoyable. For many business owners, the web and social media can be every bit as baffling as a puzzle you've never seen before. So how do you become a better player?  How do you grow your list online?  And not just any list, one full of the right kind of prospects [...]

15 03, 2017

Growing your List is a Game

By | March 15th, 2017|80/20 Digital Marketing, Extend your Reach|0 Comments

Growing your list is a game.  Hustling for clients is a game.  Not an especially fun game oftentimes.  A game nonetheless.  So how can we transform this?  And instead of chasing after customers, have them show up on our doorstep?  It’s a different kind of game.  James P Carse distinguishes two kinds of games.  Finite games and infinite games.  I know it’s enough to do your head in.  Simply put, a finite game is one with a beginning and an end; it’s bounded.  Like a game of bridge, or chess, football, a general election or a world war.  They’re all [...]

13 03, 2017

How to Grow Your List

By | March 13th, 2017|Online Marketing Campaigns|1 Comment

An introduction to this video series of strategies, tactics, tools and techniques you can use right away to grow your audience and your list online. If you're currently struggling to build your list online... If you're not attracting the 'right' customers to your business... Then you may be using the wrong strategy, or not playing quite the right game.  Join me every Tuesday morning for another episode and grow your list the smart way.

10 01, 2017

Website Design Secrets: If You Build It, Will They Come?

By | January 10th, 2017|Website design|0 Comments

Not when it comes to designing your website.  Build it right and they will come. I’m putting together my website right now.  You may wonder, why now? Surely that’s one of the first things you do when you set up online.  For many people, that is the case.  BUT… Not If You Build It Right. Doing it right is a bit ass-backwards. You begin with the web pages that will bring in the leads and the customers, and that’s not necessarily your Home or About Us pages. It’s your blog.  Your landing pages.  Your sales pages. Then move on [...]