Growing your list is a game. Hustling for clients is a game. Not an especially fun game oftentimes. A game nonetheless. So how can we transform this? And instead of chasing after customers, have them show up on our doorstep? It’s a different kind of game. James P Carse distinguishes two kinds of games. Finite games and infinite games. I know it’s enough to do your head in. Simply put, a finite game is one with a beginning and an end; it’s bounded. Like a game of bridge, or chess, football, a general election or a world war. They’re all [...]
An introduction to this video series of strategies, tactics, tools and techniques you can use right away to grow your audience and your list online. If you're currently struggling to build your list online... If you're not attracting the 'right' customers to your business... Then you may be using the wrong strategy, or not playing quite the right game. Join me every Tuesday morning for another episode and grow your list the smart way.
Not when it comes to designing your website. Build it right and they will come. I’m putting together my website right now. You may wonder, why now? Surely that’s one of the first things you do when you set up online. For many people, that is the case. BUT… Not If You Build It Right. Doing it right is a bit ass-backwards. You begin with the web pages that will bring in the leads and the customers, and that’s not necessarily your Home or About Us pages. It’s your blog. Your landing pages. Your sales pages. Then move on [...]
Maximise your A.S.S.E.T.s — step 3 in planning marketing campaigns that work takes us into the detail. A month by month schedule of the promotions or marketing campaigns you will run in order to meet your monthly and ultimately your yearly revenue goals. Step 3 Schedule your Promotions Having completed Steps 1 & 2, you know where you’re at and where you want to get to. You know the key issues you’ll have to face and the steps you’ll take to overcome them. You’ve made your numbers real and believable. You’re now ready to set up your promotion plan [...]
Maximise your A.S.S.E.T.s — step 2 in planning marketing campaigns that work — ones that give you the results you want, without the hassle and frustration you often feel when marketing your business online. Last time, we explored step 1 — Assessing your Current Situation and got REAL about where you are now, what you’ve achieved and what you know you want to improve on. These numbers are your baseline. Step 2 Set Your Strategic Goals Close your eyes and travel forward in time to a day exactly 12 months from now. From that future space, look back on [...]
“Failing to Plan is Planning to Fail” It’s coming to the end of the year, and to a time when many of us set our business goals and plan out the year ahead. Yet how many small business owners actually achieve the goals they set? The figures are striking and disturbing. 70% of UK businesses struggle to survive, turning over far less than £100,000 per employee per year. That’s simply not sustainable. Nor does it serve your mission. If you have a mission and an important message to get out to the world, not getting that message out in [...]
There are many ways to grow your customer base online. Some involve paid advertising. Others don't. In this blog post I'm going to demonstrate a simple way you can connect with prospects in your target market and begin to develop a relationship with them. So if you Struggle to find enough of the right clients for your business... Or find you're attracting the wrong sort... It's time to get proactive. Go looking for them online; reach out and connect with them and begin to develop that relationship, building know, like and trust. Only then offer your services or products. [...]
I’m a great proponent of the Pareto Principle, more commonly known as the 80:20 Rule. It’s a seemingly universal principle that 80% of the wealth is held by just 20% of the population. That’s what Pareto observed. For your business, you get 80% of your results from 20% of your effort. 80% of your revenues from 20% of your customers, 80% of your traffic from 20% of your traffic sources. 80% of your complaints from 20% of your customers. The list could go on and on. Most of us know this principle at the superficial level. But truly understanding [...]